* Most of search engines command over 100 million searches everyday,
day after day. Search engine optimization helps you get this piece of
the pie, which you might be losing otherwise to your competition
* Search engine optimization offers a much better return on
investment ROI compared to banner campaigns and other
internet marketing techniques.
* Search engine optimization helps you increase targeted
traffic... people who are already looking for the product
or service, which you are offer.
* Search engine optimization is a long term and
permanent answer to your traffic generation. Once a
website has been optimized through search engines it
can stay at the top for long periods of time
* Search engine optimization results in huge savings on
ad-spent using traditional channels of marketing
The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed! The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in [...]
At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp. I caught [...]
Spotlight on Search Interview: Mel Carson of Microsoft Advertising on How Microsoft Does Social Media and the Yahoo Bing Search Alliance If you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft. Â When I was last in London, Mel connected me with an excellent Fish [...]
Note from Lee: This guest post comes to us from Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing. When The Karate Kid was released in 1984, social media had yet to be conceived. Even so, we can still learn a great deal from the way a character [...]
I was reading a copy of the Inc. 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links. He estimated the revenue loss due to plummeting organic search visibility at $4 million in sales. Â Now [...]
