* Most of search engines command over 100 million searches everyday,
day after day. Search engine optimization helps you get this piece of
the pie, which you might be losing otherwise to your competition
* Search engine optimization offers a much better return on
investment ROI compared to banner campaigns and other
internet marketing techniques.
* Search engine optimization helps you increase targeted
traffic... people who are already looking for the product
or service, which you are offer.
* Search engine optimization is a long term and
permanent answer to your traffic generation. Once a
website has been optimized through search engines it
can stay at the top for long periods of time
* Search engine optimization results in huge savings on
ad-spent using traditional channels of marketing
Note from Lee: This guest post comes to us from Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing. When The Karate Kid was released in 1984, social media had yet to be conceived. Even so, we can still learn a great deal from the way a character [...]
Spotlight on Search Interview: Mel Carson of Microsoft Advertising on How Microsoft Does Social Media and the Yahoo Bing Search Alliance If you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft. Â When I was last in London, Mel connected me with an excellent Fish [...]
At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp. I caught [...]
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did [...]
OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones. Watch as Brian talks about the [...]
